The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site. lyrics:Your site design is the first thing people see it should be reflective of you and the industry easy to look at with a nice navigation when you can’t find what you want it causes frustration a clear Call to action to increase the temptation use appealing graphics they create motivation if you have animation use with moderation cause search engines can’t index the information display the logos of all your associations highlight your contact info that’s an obligation create a clean design you can use some decoration but to try to prevent any client hesitation every page that they click should provide and explanation should be easy to understand like having a conversation when you design the style go ahead and use your imagination but make sure you use correct color combinations do some investigation, look at other organizations but don’t duplicate or you might face a litigation design done, congratulations but it’s time to start construction follow these instructions when you move into production your photoshop functions then slice that design do your layout with divs make sure that it’s aligned please don’t use tables even though they work fine when it come to indexing they give searches a hard time make it easy for the spiders to crawl what you provide remove font type …

I designed my website in Microsoft Publisher. Now I have learned that my site suffers from "code bloat", a common MS Publisher problem, which may be negatively impacting on my site’s performance and SEO.

To the best of my limited knowledge in this area, the only solution is to use some other website design program.

Which program should I use? And IS it possible to import an existing website without redoing the entire site from scratch?

Thanks in advance.

e-consultancy.com Dr Dave Chaffey, author of E-consultancy’s Best Practice Guides, offers useful web design tips and discusses some common pitfalls to avoid.